CRM hygiene, without the admin day.
A CRM is only as good as the last person who updated it, which is why reporting season begins with a week of cleaning.
- No credit card required
- Free plan to start
Why the CRM drifts
- Reps update records last, if at all.
- Fields go stale silently — nobody sees a company move or get acquired.
- Cleanup is a project, so it happens annually.
- Bad data makes the forecast a guess.
How Browza keeps it clean
Gaps filled from the source
Missing fields are researched from the open web and filled with a citation.
Stale records surfaced
The agent flags companies whose details have changed since the record was written.
Continuous, not annual
A weekly pass keeps the data honest instead of a yearly cleanup project.
It proposes, you approve
Run it in confirm mode and every write waits for a person, which is the sane default for a system of record.
What you'd actually say
No scripts, no selectors, no configuration screens — you describe the outcome and watch it happen.
“Go through accounts in our CRM missing an industry or employee count, research each company, and update the record — tell me any where you weren't confident.”
Questions people ask
Does it need CRM API access?
No. It uses the CRM the way a person does, in a browser, which is why it works with the tools and custom fields your admin has configured.
Can it overwrite good data?
In confirm mode it can't act without approval. You can also scope it to fill only empty fields, never to overwrite.
Will it log activity too?
Yes — it can create notes and log activities as part of the same run.
Related use cases
What will you hand over?
Start with one task. Watch it run, take the wheel whenever you want, and keep the ones that earn their place.